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What is Boob-Gape?

Face it, we've all had those days when we put on our favorite shirt, style it for a perfect look, and then notice that one little flaw. You look down or in the mirror and notice that awful gap between the buttons around your chest. That's what we call BOOB-GAPE.

Boob-gape is mainly caused by the fact that we have curves, and no shirt will fit every figure equally. That's why we created a solution that is guaranteed to work. Our hidden reverse buttons are there for you - to protect your privacy, ease your anxiety, and simply let you strut your stuff care-free. Start to live more and gape less, wear Thirteen Seven and simply #buttondownbetter.

 

Gaping Shirt vs Non-Gaping Shirt

 

HOW IT WORKS

It’s simple - the hidden reverse buttons are placed on the inside of the top part of the placket. Instead of coming up through the bottom, these are buttoned inward towards the body. It may seem confusing at first, but after buttoning once or twice, it becomes quick and easy. Just adjust your hand so you can catch the button from the inside, and slip it in through the top, after you do it a few times, you'll be a natural!

How it works